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Social Media & Content Specialist - External (m/f/d)
ŠKODA AUTO DigiLab

We're looking for a colleague with enthusiasm for social networks and content creation. You'll work with our graphic designers and copywriters to create and manage content for social networks primarily for the BeRider project, but we will also involve you in projects such as HoppyGo, Citymove, Uniqway and also the ŠKODA AUTO DigiLab channels. You will also launch and manage promoted posts on Facebook and Instagram, prepare contests, respond to reviews and messages, and collaborate with the marketing team on other activities.

We expect independence, original ideas for content, engaging texts, good visual sense and an eye for detail. In return, we offer the opportunity to participate in unique mobility projects, flexible working hours, a home office, an informal and friendly startup environment, free minutes for BeRider and much more.

What you’ll do
  • Work closely with the marketing team to develop social media campaigns to achieve marketing goals.
  • Manage the creation and publishing of relevant, original, high-quality content.
  • Planning and deployment of social media strategy.
  • Reporting social media performance.
  • Monitoring and analyzing social media traffic to build a community of followers.
  • Creating engaging content for our blog and newsletter.
  • Community management, responding to comments + gathering feedback from users and offering ideas for app/service improvement
What you’ll need
  • Proven experience with running one or more brand´s social media accounts.
  • Good understanding of Facebook, Instagram, Twitter, LinkedIn and other social media best practices.
  • Experience with Facebook Business Manager and its analytics tools.
  • Strong written and verbal communication skills.
  • Orientation to detail.
  • Basic knowledge of Google Analytics
  • Experience with Mailchimp or another e-mailing tool.
  • Experience with the following would be a great advantage: photography and cinematography, Adobe tools (Photoshop, InDesign, Illustrator, and Lightroom)
  • Native in Czech, Advanced in English (B2 - Upper-intermediate as a minimum)
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