During my 15+ year career in senior managerial roles at telco and banking, I have gained a wealth of experience in marketing, advertising, communications, business strategy and product management, and have managed large multinational teams across several countries. I’ve spent nearly 6 years working abroad, leading different corporate group projects. During the last two years I built a digital ICT accelerator for Telefonica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefonica. My current mission is to help ŠKODA AUTO to create future customer driven mobility solutions and enter into the digital age through successful synergies between ICT startup world and implementation of profitable innovations.
I have been in VOLKSWAGEN Group since 2004 working in different management positions in the financial area, e.g. controlling of corporate business, methodology and financial planning. Right now, I´m collecting extensive foreign experience due to my reallocation from Germany to the Czech Republic. My current role is the Head of Controlling of Methodology and New Projects at ŠKODA AUTO and also Managing Director and CFO of ŠKODA AUTO DigiLab. At the ŠKODA AUTO DigiLab I envision to make the digital transformation of ŠKODA AUTO as successful as possible by combining the best approaches from the traditional economy and new startup culture.
During my 20+ year career in the telecommunication and data center industry, I have been pivotal in a variety of successful projects in sales, business development and project management. At ŠKODA AUTO DigiLab I am leveraging my working experience to make sure that our ideas turn into viable products and services and projects become a reality in the new era of mobility.
During last 5 years I worked as a Project Manager and Business Analyst for startups focusing mostly on B2B and B2C online services for travelers. Prior to that I worked for leading e-commerce platform as Sr. Business Analyst responsible for its platform development in France. I have also been leading a team of business analysts delivering internet distribution platform for public transport tickets in Prague. I have no doubt that the application of digital technologies in the automotive industry is the disruptive trend that will transform the whole industry. At the ŠKODA AUTO DigiLab I am identifying opportunities and managing implementation of the new services that will generate additional value for ŠKODA’s customers.
I have more then 15 years of experience in marketing and digital technologies. I gathered all experiences in media, digital agencies and also in my privat business. Now Im getting an opportunity to bring this experience and knowledge into SKODA AUTO DigiLab, where my favourite modern technologies and automotive meets together.My goal is to lead a marketing team with responsibility for ATL, BTL, digital campaings and events. And not only for SKODA AUTO DigiLab, also for all projects in mobility as a service, emobility and smart citites segments.
I’ve been in software development for over 8 years. I was mostly helping startups with building their dreams during this period. My focus was primarily on the mobile and backend development. Initially, I started as an iOS developer and throughout the time moved to Project Lead role. Now I’m excited for the opportunity to leverage and extend my knowledge as Software Architect at SKODA AUTO DigiLab. My interest in technology implemented in cars and in mobility makes perfect fit here.
As Co-founder and CEO of Sweden’s largest p2p car sharing platform, I ran an innovative mobility Startup from scratch to success in 3 years’ time. In 2015, after merging with the world’s 3rd biggest player, I took on the role as Nordic CEO leading multiple teams across several countries. Innovation and execution are my key strengths in this competitive and fast-moving Startup world we experience today.
I moved to ŠKODA AUTO DigiLab from corporate banking where I worked in structured finance area working on financing of acquisitions and other more complex loans for large corporate clients. I am extremely excited joining the top-notch team of ŠKODA AUTO DigiLab to work on the challenges of future mobility. I expect to encounter many interesting start-up and development projects, plentiful learning opportunities and chance to meet the smartest people in the business.
Through 19 years of „online experience“ in the private sector, digital creative, and media agencies, I discovered that digital innovation and technology is my passion. I am looking for, and creating, new opportunities in emerging customer-centered mobility technologies and trends, preparing digital strategies, creative concepts, and project development. The world of interconnected sensors making our lives easier, with impact on privacy rights, is intriguing my spirit and I keep track of the latest developments and trends in this area. The ŠKODA AUTO DigiLab is for me the place where all the mentioned come together to ignite radical innovativeness.
At ŠKODA AUTO DigiLab we thrive to shape the future of mobility. Thus, I am extremely excited to contribute my part by assessing new business model proposals and analyzing existing project performance. Working in this kind of innovative environment also enables me to meet the most interesting people in business. Prior to joining ŠKODA AUTO DigiLab, I worked in various areas, such as private equity, corporate strategy, and project controlling.
Over 5 years of experience within HR area, especially as headhunter and consultant. I joined SKODA AUTO DigiLab because of my inner need to be a part of some meaningful mission with highly skilled and motivated experts, and that SKODA AUTO DigiLab exactly is (increasingly confirmed). One of my major goal is to expand our team by the right new colleagues. Besides that, I also gained a great opportunity to learn new skills and explore new area.
I have been working most of my 15-year long career in various software development and technology companies. There I gained a lot of experience with software development and project management, complex integrations of various HW and SW technologies from security systems through industrial automation to intelligent transportation systems and IoT. I am a big technology enthusiast and in ŠKODA AUTO DigiLab I focus on implementation of the new technologies into the Smart City projects and mobility services.
With over 10 years of managerial experience running teams for many large multi-national clients including Microsoft, Ford, Nestle, Colgate, and GSK for the World class marketing company Wunderman I have joined ŠKODA AUTO DigiLab with a new mission. I have taken over operations of HoppyGo, a company that’s already a top player in the CZ market. My goal is to bring HoppyGo from a Czech startup to a major European player in the P2P Carsharing space
Driven by my experience and passion for innovation, consulting, business development and cars I enjoy envisioning, testing and implementing new ŠKODA AUTO customer-centered products and services while cooperating and being creative with partners and teams to ensure the success of projects and achieving desired impactful outcomes in the areas of connectivity, mobility and digitalization.
For the last few years, I have been developing my skills and knowledge in the field of online marketing, specifically "performance marketing", as well as analytical tools (for websites, applications). In the past, I have worked on several major internet projects with overlap to neighboring countries where I led and developed a team of online marketing specialists. At ŠKODA AUTO DigiLab, I would like to help individual projects to take full advantage of their potential and move them further in online marketing and analytics.
I am responsible for building the public image of ŠKODA AUTO DigiLab and forging partnerships - so please feel free to reach out to me through our Facebook page or any other channel if you have any questions. I will be more than happy to talk to you about our innovative projects and our vision of mobility. I also create catchy social media content and maintain good relations with our partners, the media, the public, and other innovation labs within Volkswagen Group. Prior to joining ŠKODA AUTO DigiLab, I worked in public relations for several big international companies from the banking, e-commerce and telco sectors.
Over the past 10 years I’ve worked on various marketing positions in technology startups, IT companies and marketing agencies. Throughout this time I was focusing mostly on performance campaigns, lead generation and content creation. But my life’s biggest passion have always been cars, so when the opportunity came to join ŠKODA AUTO DigiLab and combine my experience from tech startups with my passion for everything automotive, I didn't hesitate for a second. Right now I’m part of the marketing team and working closely with project teams on launching new mobility services while promoting other DigiLab’s activities as well.
My experience in business consultancy, in the areas of technology and innovation, as well as my interest in the automotive industry, make me passionate about the digital transformation of ŠKODA AUTO. My aim is to have a good understanding of customers’ current and future needs, and address the changing mobility and connectivity trends. At the ŠKODA AUTO DigiLab I am assessing new business opportunities to be converted into the most attractive mobility solutions for our customers.
I have designed and published my first website more than 18 years ago and since then, designing for web has become my biggest passion and area of interest. During my 12 years of proffesional experience I have designed websites and web/mobile applications for several large czech and international clients. Working for ŠKODA AUTO DigiLab is a great opportunity to combine the online with the offline world in a startup-like environment.
In the last couple of years, I started to be interested in the phenomenon of labs (city labs/living labs). Past five years I lived, studied and worked in Copenhagen, Denmark where I could see it emerging. I dedicated my master thesis to investigate deeper into this phenomenon, where I developed a prototype in one of the labs. Besides my studies, I spent a year on two projects for a user experience competence center of a global automotive company where I learned about UX. When being part of technological development I like to think of its consequences: what is the impact, is it made with a sustainable awareness and does it reflect what society needs?
My journey in website and software development started on high school. During this time I participated on different projects ranging from common presentation sites to eshops and cloud SaaS applications. I like to look for an effective solution to complex problems using state-of-the-art technologies. That’s why I joined ŠKODA AUTO DigiLab, where I can use my experience in projects with global reach.
Over 5 years I'm in the development world. I have started my way from the backend development in Java and C#. After a few years, I understood that I am not that much interested in it, so I decided to do something else. My pick fell on mobile development, specifically on the Android platform. As an Android developer, I participated in different market segments such as a bank, rental, traveling, betting and entertainment applications. Also, I had an opportunity to work in mobile cross-platform development and desktop application development. As a developer, I know that the developer will stop amplify as soon as he gets to the routine work. A few months ago I was hired by ŠKODA AUTO DigiLab as an Android Developer. And I chose this company among the others because I saw here a lot of interesting challenges, where I can apply my experience in projects with global reach and improve my skills not only in Android Development but also in other correlated disciplines.
During my geoinformatics studies on a university, besides processing and analyzing the data, I was also involved in their visualization and became more interested in programming web and especially map applications. Later, I co-operated with several international teams on projects that were at different stages of development, thus I gained insight into a number of other technologies. During my work, I am always trying to find the best approaches to speed up the entire development process. Working in Digilab is for me an everyday challenge and the opportunity to participate in the development of progressive projects. In Digilab, I am dedicated to the development of web and hybrid mobile applications, and sometimes I help in the area of geodata processing.
My tasks in Smart City team combine private and public sector approach, which creates a lot of challenges. I´m happy to contribute to effective cooperation between these 2 different fields using my 10+ years experience in this area. Our innovative projects directly change urban environment and public space, influence our lives and bring stakeholders together. Thanks to it and to inspiring working environment I have many opportunities for personal development and learning new skills.
The ŠKODA AUTO DigiLab team is a great environment for gaining many valuable experiences that are key for the student. That is why I’m very happy to be part of the team while still studying. My key task is to support the team and at the same time I can try a lot of other interesting activities such as helping with event planning.
Approximately 5 years ago I’ve started my journey to become an iOS developer driven by my passion for Apple products. Throughout the years I’ve worked for several companies and all kinds of different products - delivery services, restaurant platforms, banking, social networks, travelling and others. A few months back I had an opportunity to join the ŠKODA AUTO DigiLab team to work with them on new challenges in the mobility as an iOS Developer. My goal is to make our products as great as possible from the quality, architecture and technology perspective. I am eager to help the team solve the mobility challenges of the future.
I have been in office management for more than 8 years. At ŠKODA AUTO DigiLab I use my previous experience from a corporate environment where I was focused on support and care not only for employees but also for the working environment. I'm excited and proud to join a professional team that works together on meaningful projects while connecting technologies with business.
ŠKODA AUTO DigiLab is a beautiful place with amazing people. I am glad to be part of the team, where I can help with organizing and planning events. I also study at Czech University of Life Sciences in Prague. Combining school with work is not always easy, but I am really grateful for this opportunity. In my free time I do yoga and pilates.