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Team

Get to know the ŠKODA AUTO DigiLab team members and their professional backgrounds.

T

Jarmila Plachá Managing Director

During my 15+ year career in senior managerial roles at telco and banking, I have gained a wealth of experience in marketing, advertising, communications, business strategy and product management, and have managed large multinational teams across several countries. I’ve spent nearly 6 years working abroad, leading different corporate group projects. During the last two years I built a digital ICT accelerator for Telefonica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefonica. My current mission is to help ŠKODA AUTO to create future customer driven mobility solutions and enter into the digital age through successful synergies between ICT startup world and implementation of profitable innovations.

Petra Hubačová Internal Innovator

For the last 10 years I have dedicated my life to empowering startups and entrepreneurs within the Central and Eastern Europe region. Guiding startups through the journey from idea to a stable company ready to take on the world has been my mission. This selfless vision led me to co-founding & managing TechSquare in the region. I aim to be one of the most active people on the Czech startup scene and to be an integral part of the ecosystem supporting entrepreneurship through education and inspiration for startups to thrive. I work towards making the ŠKODA AUTO DigiLab key part of the ecosystem to enable rapid and successful project development in the areas that improve individual and independent mobility.

Slavo Tuleja Innovation Lead

As a business designer I have 5+ years of experience in finding solutions to challenges, mainly in the form of new products and services for both startups and corporations. In the past 6 years I lived in 5 different countries working on local initiatives and pitching at startup events. At the ŠKODA AUTO DigiLab I enjoy experimenting with design thinking in varying business environments to create lean mobility and connectivity solutions from ideation to launch.

Martin Dobrý Project Manager

15+ years of experience in online technologies, focusing mainly on websites, online marketing and project management. I have helped to create and later managed digital offshoring centers for advertising agencies and their corporate clients. My passion is in building and scaling up the new mobility service at ŠKODA AUTO DigiLab that solve particular problem by leveraging my past digital and online experience.

Iryna Kasumava Junior Mobility Specialist

I have joined ŠKODA AUTO DigiLab to bring technology and automotive worlds together to help people become more effective in mobility as I strongly believe that technology penetration into our daily life can significantly boost our productivity. It means we would be able to dedicate more time to the things and people that matter to us. Within the last 5 years I lived in 3 different countries, and grew my experience in Business Development within global IT company and ŠKODA AUTO. Combined with my knowledge of working with multinational cross-functional teams, this formed a firm base to bring new mobility ideas to life.

Petr Zátopek Legal Expert and Business Development

My first big challenge was the job as lawyer at ŠKODA AUTO where I had an opportunity to get experiences not only with workflow in VW concern but also with several foreign projects. Next logical step was connection between modern technologies and cars which is exactly what ŠKODA AUTO DigiLab is. The most interesting about ŠKODA AUTO DigiLab for me is its creative and inspiring environment which forces even lawyer, always bounded by the rules, to think 'out of the box'.

Jakub Gottwald Smart City and Mobility Specialist

I have been working most of my 15-year long career in various software development and technology companies. There I gained a lot of experience with software development and project management, complex integrations of various HW and SW technologies from security systems through industrial automation to intelligent transportation systems and IoT. I am a big technology enthusiast and in ŠKODA AUTO DigiLab I focus on implementation of the new technologies into the Smart City projects and mobility services.

Barbora Svárovská Operations Manager

Since 2009 I have been with ŠKODA AUTO where I worked in different areas within the company. More than seven years I spent in HR department, where I was responsible for interns and for whole internship process. Then over one year I was assistant to the Sales Director of the ŠKODA AUTO Czech Republic. Currently I have opportunity to use my previous experience I have gained so far in ŠKODA AUTO DigiLab. As Operations Manager I am responsible for planning and coordination of all operations for finance and events.

Lucie Prskavcová Junior Operation Manager

I have joined the ŠKODA AUTO DigiLab team after my studies as this was a challenge. My main task and responsibility is to create and support the environment for the whole team and to provide support to CEO. I also work on event preparation and management which allows ŠKODA AUTO DigiLab to connect with start-up world. ŠKODA AUTO DigiLab is for me the place where I can realize my ideas, learn new things and gain a lot of experience. We are likely to meet on one of our events!

Daniel Štarha Start-up Scouting and Business Development Support

While studying Finance in three different countries, I gained experience in telco and in an American startup. At ŠKODA AUTO DigiLab, I am on the other side of the startup world as I am on the hunt for innovative products and services which could bring extra value for ŠKODA AUTO customers. I believe ŠKODA AUTO DigiLab is the place where I can contribute to implement those ideas. My vision is to enrich and broaden the spectrum of quality and innovative services offered to ŠKODA AUTO clients.

Milan Klaus Managing Director & CFO

I have been with ŠKODA AUTO since 1991 working at different management positions in the financial area, e.g. product controlling, sales controlling, controlling of foreign projects. I have extensive foreign experience from Poland where I held position of Managing Director & CFO at ŠKODA AUTO Polska and position of CFO Volkswagen Motor Polska. My current role is Managing Director & CFO at e4t company (electronics for transportation s.r.o.). At the ŠKODA AUTO DigiLab I envision to make the digital transformation of ŠKODA AUTO as successful as possible enabling our customers to enjoy innovative services and solutions.

Jan Edlman Senior Project Manager

Through 19 years of „online experience“ in the private sector, digital creative, and media agencies, I discovered that digital innovation & technology is my passion. I am looking for, and creating, new opportunities in emerging customer-centered mobility technologies and trends, preparing digital strategies, creative concepts, and project development. The world of interconnected sensors making our lives easier, with impact on privacy rights, is intriguing my spirit and I keep track of the latest developments and trends in this area. The ŠKODA AUTO DigiLab is for me the place where all the mentioned come together to ignite radical innovativeness.

Tomáš Žídek Project Manager

During last 5 years I worked as a Project Manager and Business Analyst for startups focusing mostly on B2B and B2C online services for travelers. Prior to that I worked for leading e-commerce platform as Sr. Business Analyst responsible for its platform development in France. I have also been leading a team of business analysts delivering internet distribution platform for public transport tickets in Prague. I have no doubt that the application of digital technologies in the automotive industry is the disruptive trend that will transform the whole industry. At the ŠKODA AUTO DigiLab I am identifying opportunities and managing implementation of the new services that will generate additional value for ŠKODA’s customers.

Martin Li Project Manager

Driven by my experience and passion for innovation, consulting, business development and cars I enjoy envisioning, testing and implementing new ŠKODA AUTO customer-centered products and services while cooperating and being creative with partners and teams to ensure the success of projects and achieving desired impactful outcomes in the areas of connectivity, mobility and digitalization.

İrem Öç Researcher and Business Analyst

My experience in business consultancy, in the areas of technology and innovation, as well as my interest in the automotive industry, make me passionate about the digital transformation of ŠKODA AUTO. My aim is to have a good understanding of customers’ current and future needs, and address the changing mobility and connectivity trends. At the ŠKODA AUTO DigiLab I am assessing new business opportunities to be converted into the most attractive mobility solutions for our customers.

Štefan Doležal UX and Design Specialist

In the last couple of years, I started to be interested in the phenomenon of labs (city labs/living labs). Past five years I lived, studied and worked in Copenhagen, Denmark where I could see it emerging. I dedicated my master thesis to investigate deeper into this phenomenon, where I developed a prototype in one of the labs. Besides my studies, I spent a year on two projects for a user experience competence center of a global automotive company where I learned about UX. When being part of technological development I like to think of its consequences: what is the impact, is it made with a sustainable awareness and does it reflect what society needs?

Jan Hořický Financial Analyst

I moved to ŠKODA AUTO DigiLab from corporate banking where I worked in structured finance area working on financing of acquisitions and other more complex loans for large corporate clients. I am extremely excited joining the top-notch team of ŠKODA AUTO DigiLab to work on the challenges of future mobility. I expect to encounter many interesting start-up and development projects, plentiful learning opportunities and chance to meet the smartest people in the business.

Jakub Semecký Frontend Developer

Development of websites and mobile applications is evolving each and every day, and I’m glad that I can provide my experience to ŠKODA AUTO DigiLab. For the last few years I had a chance to try development from few different angles, from design, UX and Frontend development, to data handling, database structure, framework development. Now I will have an opportunity to apply all I know, keep the ŠKODA AUTO DigiLab up to date with the latest trends and help the company with online presentation and communication.

Petr Dörner Senior Project Manager

During my 20+ year career in the telecommunication and data center industry, I have been pivotal in a variety of successful projects in sales, business development and project management. At ŠKODA AUTO DigiLab I am leveraging my working experience to make sure that our ideas turn into viable products and services and projects become a reality in the new era of mobility.

Ondřej Slavík Online Marketing Specialist

For the last few years, I have been developing my skills and knowledge in the field of online marketing, specifically "performance marketing", as well as analytical tools (for websites, applications). In the past, I have worked on several major internet projects with overlap to neighboring countries where I led and developed a team of online marketing specialists. At ŠKODA AUTO DigiLab, I would like to help individual projects to take full advantage of their potential and move them further in online marketing and analytics.

Jarmila Plachá Managing Director

During my 15+ year career in senior managerial roles at telco and banking, I have gained a wealth of experience in marketing, advertising, communications, business strategy and product management, and have managed large multinational teams across several countries. I’ve spent nearly 6 years working abroad, leading different corporate group projects. During the last two years I built a digital ICT accelerator for Telefonica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefonica. My current mission is to help ŠKODA AUTO to create future customer driven mobility solutions and enter into the digital age through successful synergies between ICT startup world and implementation of profitable innovations.

Milan Klaus Managing Director & CFO

I have been with ŠKODA AUTO since 1991 working at different management positions in the financial area, e.g. product controlling, sales controlling, controlling of foreign projects. I have extensive foreign experience from Poland where I held position of Managing Director & CFO at ŠKODA AUTO Polska and position of CFO Volkswagen Motor Polska. My current role is Managing Director & CFO at e4t company (electronics for transportation s.r.o.). At the ŠKODA AUTO DigiLab I envision to make the digital transformation of ŠKODA AUTO as successful as possible enabling our customers to enjoy innovative services and solutions.

Petra Hubačová Internal Innovator

For the last 10 years I have dedicated my life to empowering startups and entrepreneurs within the Central and Eastern Europe region. Guiding startups through the journey from idea to a stable company ready to take on the world has been my mission. This selfless vision led me to co-founding & managing TechSquare in the region. I aim to be one of the most active people on the Czech startup scene and to be an integral part of the ecosystem supporting entrepreneurship through education and inspiration for startups to thrive. I work towards making the ŠKODA AUTO DigiLab key part of the ecosystem to enable rapid and successful project development in the areas that improve individual and independent mobility.

Jan Edlman Senior Project Manager

Through 19 years of „online experience“ in the private sector, digital creative, and media agencies, I discovered that digital innovation & technology is my passion. I am looking for, and creating, new opportunities in emerging customer-centered mobility technologies and trends, preparing digital strategies, creative concepts, and project development. The world of interconnected sensors making our lives easier, with impact on privacy rights, is intriguing my spirit and I keep track of the latest developments and trends in this area. The ŠKODA AUTO DigiLab is for me the place where all the mentioned come together to ignite radical innovativeness.

Slavo Tuleja Innovation Lead

As a business designer I have 5+ years of experience in finding solutions to challenges, mainly in the form of new products and services for both startups and corporations. In the past 6 years I lived in 5 different countries working on local initiatives and pitching at startup events. At the ŠKODA AUTO DigiLab I enjoy experimenting with design thinking in varying business environments to create lean mobility and connectivity solutions from ideation to launch.

Tomáš Žídek Project Manager

During last 5 years I worked as a Project Manager and Business Analyst for startups focusing mostly on B2B and B2C online services for travelers. Prior to that I worked for leading e-commerce platform as Sr. Business Analyst responsible for its platform development in France. I have also been leading a team of business analysts delivering internet distribution platform for public transport tickets in Prague. I have no doubt that the application of digital technologies in the automotive industry is the disruptive trend that will transform the whole industry. At the ŠKODA AUTO DigiLab I am identifying opportunities and managing implementation of the new services that will generate additional value for ŠKODA’s customers.

Martin Dobrý Project Manager

15+ years of experience in online technologies, focusing mainly on websites, online marketing and project management. I have helped to create and later managed digital offshoring centers for advertising agencies and their corporate clients. My passion is in building and scaling up the new mobility service at ŠKODA AUTO DigiLab that solve particular problem by leveraging my past digital and online experience.

Martin Li Project Manager

Driven by my experience and passion for innovation, consulting, business development and cars I enjoy envisioning, testing and implementing new ŠKODA AUTO customer-centered products and services while cooperating and being creative with partners and teams to ensure the success of projects and achieving desired impactful outcomes in the areas of connectivity, mobility and digitalization.

Iryna Kasumava Junior Mobility Specialist

I have joined ŠKODA AUTO DigiLab to bring technology and automotive worlds together to help people become more effective in mobility as I strongly believe that technology penetration into our daily life can significantly boost our productivity. It means we would be able to dedicate more time to the things and people that matter to us. Within the last 5 years I lived in 3 different countries, and grew my experience in Business Development within global IT company and ŠKODA AUTO. Combined with my knowledge of working with multinational cross-functional teams, this formed a firm base to bring new mobility ideas to life.

İrem Öç Researcher and Business Analyst

My experience in business consultancy, in the areas of technology and innovation, as well as my interest in the automotive industry, make me passionate about the digital transformation of ŠKODA AUTO. My aim is to have a good understanding of customers’ current and future needs, and address the changing mobility and connectivity trends. At the ŠKODA AUTO DigiLab I am assessing new business opportunities to be converted into the most attractive mobility solutions for our customers.

Petr Zátopek Legal Expert and Business Development

My first big challenge was the job as lawyer at ŠKODA AUTO where I had an opportunity to get experiences not only with workflow in VW concern but also with several foreign projects. Next logical step was connection between modern technologies and cars which is exactly what ŠKODA AUTO DigiLab is. The most interesting about ŠKODA AUTO DigiLab for me is its creative and inspiring environment which forces even lawyer, always bounded by the rules, to think 'out of the box'.

Štefan Doležal UX and Design Specialist

In the last couple of years, I started to be interested in the phenomenon of labs (city labs/living labs). Past five years I lived, studied and worked in Copenhagen, Denmark where I could see it emerging. I dedicated my master thesis to investigate deeper into this phenomenon, where I developed a prototype in one of the labs. Besides my studies, I spent a year on two projects for a user experience competence center of a global automotive company where I learned about UX. When being part of technological development I like to think of its consequences: what is the impact, is it made with a sustainable awareness and does it reflect what society needs?

Jakub Gottwald Smart City and Mobility Specialist

I have been working most of my 15-year long career in various software development and technology companies. There I gained a lot of experience with software development and project management, complex integrations of various HW and SW technologies from security systems through industrial automation to intelligent transportation systems and IoT. I am a big technology enthusiast and in ŠKODA AUTO DigiLab I focus on implementation of the new technologies into the Smart City projects and mobility services.

Jan Hořický Financial Analyst

I moved to ŠKODA AUTO DigiLab from corporate banking where I worked in structured finance area working on financing of acquisitions and other more complex loans for large corporate clients. I am extremely excited joining the top-notch team of ŠKODA AUTO DigiLab to work on the challenges of future mobility. I expect to encounter many interesting start-up and development projects, plentiful learning opportunities and chance to meet the smartest people in the business.

Barbora Svárovská Operations Manager

Since 2009 I have been with ŠKODA AUTO where I worked in different areas within the company. More than seven years I spent in HR department, where I was responsible for interns and for whole internship process. Then over one year I was assistant to the Sales Director of the ŠKODA AUTO Czech Republic. Currently I have opportunity to use my previous experience I have gained so far in ŠKODA AUTO DigiLab. As Operations Manager I am responsible for planning and coordination of all operations for finance and events.

Jakub Semecký Frontend Developer

Development of websites and mobile applications is evolving each and every day, and I’m glad that I can provide my experience to ŠKODA AUTO DigiLab. For the last few years I had a chance to try development from few different angles, from design, UX and Frontend development, to data handling, database structure, framework development. Now I will have an opportunity to apply all I know, keep the ŠKODA AUTO DigiLab up to date with the latest trends and help the company with online presentation and communication.

Lucie Prskavcová Junior Operation Manager

I have joined the ŠKODA AUTO DigiLab team after my studies as this was a challenge. My main task and responsibility is to create and support the environment for the whole team and to provide support to CEO. I also work on event preparation and management which allows ŠKODA AUTO DigiLab to connect with start-up world. ŠKODA AUTO DigiLab is for me the place where I can realize my ideas, learn new things and gain a lot of experience. We are likely to meet on one of our events!

Petr Dörner Senior Project Manager

During my 20+ year career in the telecommunication and data center industry, I have been pivotal in a variety of successful projects in sales, business development and project management. At ŠKODA AUTO DigiLab I am leveraging my working experience to make sure that our ideas turn into viable products and services and projects become a reality in the new era of mobility.

Daniel Štarha Start-up Scouting and Business Development Support

While studying Finance in three different countries, I gained experience in telco and in an American startup. At ŠKODA AUTO DigiLab, I am on the other side of the startup world as I am on the hunt for innovative products and services which could bring extra value for ŠKODA AUTO customers. I believe ŠKODA AUTO DigiLab is the place where I can contribute to implement those ideas. My vision is to enrich and broaden the spectrum of quality and innovative services offered to ŠKODA AUTO clients.

Ondřej Slavík Online Marketing Specialist

For the last few years, I have been developing my skills and knowledge in the field of online marketing, specifically "performance marketing", as well as analytical tools (for websites, applications). In the past, I have worked on several major internet projects with overlap to neighboring countries where I led and developed a team of online marketing specialists. At ŠKODA AUTO DigiLab, I would like to help individual projects to take full advantage of their potential and move them further in online marketing and analytics.

Join our team! We look forward to working with you!

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ŠKODA AUTO DigiLab