EN CZ
Skupinová fotka týmu ŠKODA AUTO DigiLab
scroll down SCROLL

Team

Get to know the ŠKODA AUTO DigiLab team members and their professional backgrounds.

T

Jarmila Plachá Managing Director

During my 15+ year career in senior managerial roles at telco and banking, I have gained a wealth of experience in marketing, advertising, communications, business strategy and product management, and have managed large multinational teams across several countries. I’ve spent nearly 6 years working abroad, leading different corporate group projects. During the last two years I built a digital ICT accelerator for Telefonica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefonica. My current mission is to help ŠKODA AUTO to create future customer driven mobility solutions and enter into the digital age through successful synergies between ICT startup world and implementation of profitable innovations.

Martin Dobrý Chief Operations Officer

15+ years of experience in online technologies, focusing mainly on websites, online marketing and project management. I have helped to create and later managed digital offshoring centers for advertising agencies and their corporate clients. My passion is in building and scaling up the new mobility service at ŠKODA AUTO DigiLab that solve particular problem by leveraging my past digital and online experience.

David Beška Chief Marketing Officer

I have more then 15 years of experience in marketing and digital technologies. I gathered all experiences in media, digital agencies and also in my privat business. Now Im getting an opportunity to bring this experience and knowledge into SKODA AUTO DigiLab, where my favourite modern technologies and automotive meets together.My goal is to lead a marketing team with responsibility for ATL, BTL, digital campaings and events. And not only for SKODA AUTO DigiLab, also for all projects in mobility as a service, emobility and smart citites segments.

Ctibor Jappel Community Builder

I am responsible for building the public image of ŠKODA AUTO DigiLab and forging partnerships - so please feel free to reach out to me through our Facebook page or any other channel if you have any questions. I will be more than happy to talk to you about our innovative projects and our vision of mobility. I also create catchy social media content and maintain good relations with our partners, the media, the public, and other innovation labs within Volkswagen Group. Prior to joining ŠKODA AUTO DigiLab, I worked in public relations for several big international companies from the banking, e-commerce and telco sectors.

Daniel Ondruj Software Architect

I’ve been in software development for over 8 years. I was mostly helping startups with building their dreams during this period. My focus was primarily on the mobile and backend development. Initially, I started as an iOS developer and throughout the time moved to Project Lead role. Now I’m excited for the opportunity to leverage and extend my knowledge as Software Architect at SKODA AUTO DigiLab. My interest in technology implemented in cars and in mobility makes perfect fit here.

Martin Li Project Manager

Driven by my experience and passion for innovation, consulting, business development and cars I enjoy envisioning, testing and implementing new ŠKODA AUTO customer-centered products and services while cooperating and being creative with partners and teams to ensure the success of projects and achieving desired impactful outcomes in the areas of connectivity, mobility and digitalization.

Jakub Gottwald Smart City and Mobility Specialist

I have been working most of my 15-year long career in various software development and technology companies. There I gained a lot of experience with software development and project management, complex integrations of various HW and SW technologies from security systems through industrial automation to intelligent transportation systems and IoT. I am a big technology enthusiast and in ŠKODA AUTO DigiLab I focus on implementation of the new technologies into the Smart City projects and mobility services.

Marián Nič Project Manager

13 years ago, I left the world of telecommunication to focus to the development of the company I co-founded. After leaving my own startup, I was working on the various digitisation projects and business consultancy roles across miscellaneous industries. In addition to consulting in private companies, I worked also in the media and the non-profit sector. In ŠKODA AUTO DigiLab I am responsible for projects and services related to the development of E-Mobility.

İrem Öç Researcher and Business Analyst

My experience in business consultancy, in the areas of technology and innovation, as well as my interest in the automotive industry, make me passionate about the digital transformation of ŠKODA AUTO. My aim is to have a good understanding of customers’ current and future needs, and address the changing mobility and connectivity trends. At the ŠKODA AUTO DigiLab I am assessing new business opportunities to be converted into the most attractive mobility solutions for our customers.

Magnus Engervall Innovation Lead

As Co-founder and CEO of Sweden’s largest p2p car sharing platform, I ran an innovative mobility Startup from scratch to success in 3 years’ time. In 2015, after merging with the world’s 3rd biggest player, I took on the role as Nordic CEO leading multiple teams across several countries. Innovation and execution are my key strengths in this competitive and fast-moving Startup world we experience today.

Štefan Doležal UX and Design Specialist

In the last couple of years, I started to be interested in the phenomenon of labs (city labs/living labs). Past five years I lived, studied and worked in Copenhagen, Denmark where I could see it emerging. I dedicated my master thesis to investigate deeper into this phenomenon, where I developed a prototype in one of the labs. Besides my studies, I spent a year on two projects for a user experience competence center of a global automotive company where I learned about UX. When being part of technological development I like to think of its consequences: what is the impact, is it made with a sustainable awareness and does it reflect what society needs?

Lucie Prskavcová Operations Manager

I have joined the ŠKODA AUTO DigiLab team after my studies as this was a challenge. My main task and responsibility is to create and support the environment for the whole team and to provide support to CEO. I also work on event preparation and management which allows ŠKODA AUTO DigiLab to connect with start-up world. ŠKODA AUTO DigiLab is for me the place where I can realize my ideas, learn new things and gain a lot of experience. We are likely to meet on one of our events!

Torsten Böhm Managing Director & CFO

I have been in VOLKSWAGEN Group since 2004 working in different management positions in the financial area, e.g. controlling of corporate business, methodology and financial planning. Right now, I´m collecting extensive foreign experience due to my reallocation from Germany to the Czech Republic. My current role is the Head of Controlling of Methodology and New Projects at ŠKODA AUTO and also Managing Director and CFO of ŠKODA AUTO DigiLab. At the ŠKODA AUTO DigiLab I envision to make the digital transformation of ŠKODA AUTO as successful as possible by combining the best approaches from the traditional economy and new startup culture.

Tomáš Žídek Portfolio Manager

During last 5 years I worked as a Project Manager and Business Analyst for startups focusing mostly on B2B and B2C online services for travelers. Prior to that I worked for leading e-commerce platform as Sr. Business Analyst responsible for its platform development in France. I have also been leading a team of business analysts delivering internet distribution platform for public transport tickets in Prague. I have no doubt that the application of digital technologies in the automotive industry is the disruptive trend that will transform the whole industry. At the ŠKODA AUTO DigiLab I am identifying opportunities and managing implementation of the new services that will generate additional value for ŠKODA’s customers.

Jan Edlman Senior Project Manager

Through 19 years of „online experience“ in the private sector, digital creative, and media agencies, I discovered that digital innovation & technology is my passion. I am looking for, and creating, new opportunities in emerging customer-centered mobility technologies and trends, preparing digital strategies, creative concepts, and project development. The world of interconnected sensors making our lives easier, with impact on privacy rights, is intriguing my spirit and I keep track of the latest developments and trends in this area. The ŠKODA AUTO DigiLab is for me the place where all the mentioned come together to ignite radical innovativeness.

Petr Zátopek Legal Expert and Business Development

My first big challenge was the job as lawyer at ŠKODA AUTO where I had an opportunity to get experiences not only with workflow in VW concern but also with several foreign projects. Next logical step was connection between modern technologies and cars which is exactly what ŠKODA AUTO DigiLab is. The most interesting about ŠKODA AUTO DigiLab for me is its creative and inspiring environment which forces even lawyer, always bounded by the rules, to think 'out of the box'.

Petr Dörner Senior Project Manager

During my 20+ year career in the telecommunication and data center industry, I have been pivotal in a variety of successful projects in sales, business development and project management. At ŠKODA AUTO DigiLab I am leveraging my working experience to make sure that our ideas turn into viable products and services and projects become a reality in the new era of mobility.

Petr Slavík Senior Project Manager

I have more than 12 years of professional experience during which I have managed various international projects and programs focusing mainly on digital marketing. One of my key achievements has been building up and running a large-scale hub executing digital marketing campaigns for all European subsidiaries of a leading IT company. I think we are in early stages of digital revolution where new technologies will significantly change many areas of our lives including mobility. Being part of ŠKODA AUTO DigiLab will give me the opportunity to actively drive some of these changes.

Ondřej Slavík Online Marketing Specialist

For the last few years, I have been developing my skills and knowledge in the field of online marketing, specifically "performance marketing", as well as analytical tools (for websites, applications). In the past, I have worked on several major internet projects with overlap to neighboring countries where I led and developed a team of online marketing specialists. At ŠKODA AUTO DigiLab, I would like to help individual projects to take full advantage of their potential and move them further in online marketing and analytics.

Iryna Kasumava Junior Mobility Specialist

I have joined ŠKODA AUTO DigiLab to bring technology and automotive worlds together to help people become more effective in mobility as I strongly believe that technology penetration into our daily life can significantly boost our productivity. It means we would be able to dedicate more time to the things and people that matter to us. Within the last 5 years I lived in 3 different countries, and grew my experience in Business Development within global IT company and ŠKODA AUTO. Combined with my knowledge of working with multinational cross-functional teams, this formed a firm base to bring new mobility ideas to life.

Jan Hořický Financial Analyst

I moved to ŠKODA AUTO DigiLab from corporate banking where I worked in structured finance area working on financing of acquisitions and other more complex loans for large corporate clients. I am extremely excited joining the top-notch team of ŠKODA AUTO DigiLab to work on the challenges of future mobility. I expect to encounter many interesting start-up and development projects, plentiful learning opportunities and chance to meet the smartest people in the business.

Barbora Cetkovská GDPR Legal Specialist

After a few years in the world of advocacy, the work in ŠKODA AUTO DigiLab is a big change for me. At a time when modern technology is becoming an indispensable part of everyday life not only in the automotive industry, there is also a growing need to protect personal data. That is why I joined ŠKODA AUTO DigiLab as a legal specialist with a focus on personal data protection and GDPR, where my main task is to ensure protection of the personal data of our customers and business partners.

Jakub Vašák Junior Operations Manager

It is not only the career development, but a calm and peaceful place built on principles and values which are covered by a positive energy as well, that I expect at ŠKODA AUTO DigiLab which I joined after my 3 years of experience with managing a team. My goal is to support team members by providing the right service to them. Linking arts and business together is something that I find very unique and that is the reason why I’m delighted to be part of the ŠKODA AUTO DigiLab team.

Marie-Kristin Schurmann Marketing Specialist - Junior

Mankind’s means of mobility and transportation have been an integral part of our daily lives for tens of centuries. However, they have also been extremely important for the development of modern cultures. During the recent years I have been developing my skills in the online marketing and communication area for both the fashion and automotive industry across four different countries. Communicating means sharing knowledge, and sharing knowledge leads to economic, social, and cultural development which is why it is so important to us to gain great exposure and appreciation of our creative and innovative projects at ŠKODA AUTO DIGILAB.

Jarmila Plachá Managing Director

During my 15+ year career in senior managerial roles at telco and banking, I have gained a wealth of experience in marketing, advertising, communications, business strategy and product management, and have managed large multinational teams across several countries. I’ve spent nearly 6 years working abroad, leading different corporate group projects. During the last two years I built a digital ICT accelerator for Telefonica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefonica. My current mission is to help ŠKODA AUTO to create future customer driven mobility solutions and enter into the digital age through successful synergies between ICT startup world and implementation of profitable innovations.

Torsten Böhm Managing Director & CFO

I have been in VOLKSWAGEN Group since 2004 working in different management positions in the financial area, e.g. controlling of corporate business, methodology and financial planning. Right now, I´m collecting extensive foreign experience due to my reallocation from Germany to the Czech Republic. My current role is the Head of Controlling of Methodology and New Projects at ŠKODA AUTO and also Managing Director and CFO of ŠKODA AUTO DigiLab. At the ŠKODA AUTO DigiLab I envision to make the digital transformation of ŠKODA AUTO as successful as possible by combining the best approaches from the traditional economy and new startup culture.

Martin Dobrý Chief Operations Officer

15+ years of experience in online technologies, focusing mainly on websites, online marketing and project management. I have helped to create and later managed digital offshoring centers for advertising agencies and their corporate clients. My passion is in building and scaling up the new mobility service at ŠKODA AUTO DigiLab that solve particular problem by leveraging my past digital and online experience.

Tomáš Žídek Portfolio Manager

During last 5 years I worked as a Project Manager and Business Analyst for startups focusing mostly on B2B and B2C online services for travelers. Prior to that I worked for leading e-commerce platform as Sr. Business Analyst responsible for its platform development in France. I have also been leading a team of business analysts delivering internet distribution platform for public transport tickets in Prague. I have no doubt that the application of digital technologies in the automotive industry is the disruptive trend that will transform the whole industry. At the ŠKODA AUTO DigiLab I am identifying opportunities and managing implementation of the new services that will generate additional value for ŠKODA’s customers.

David Beška Chief Marketing Officer

I have more then 15 years of experience in marketing and digital technologies. I gathered all experiences in media, digital agencies and also in my privat business. Now Im getting an opportunity to bring this experience and knowledge into SKODA AUTO DigiLab, where my favourite modern technologies and automotive meets together.My goal is to lead a marketing team with responsibility for ATL, BTL, digital campaings and events. And not only for SKODA AUTO DigiLab, also for all projects in mobility as a service, emobility and smart citites segments.

Jan Edlman Senior Project Manager

Through 19 years of „online experience“ in the private sector, digital creative, and media agencies, I discovered that digital innovation & technology is my passion. I am looking for, and creating, new opportunities in emerging customer-centered mobility technologies and trends, preparing digital strategies, creative concepts, and project development. The world of interconnected sensors making our lives easier, with impact on privacy rights, is intriguing my spirit and I keep track of the latest developments and trends in this area. The ŠKODA AUTO DigiLab is for me the place where all the mentioned come together to ignite radical innovativeness.

Ctibor Jappel Community Builder

I am responsible for building the public image of ŠKODA AUTO DigiLab and forging partnerships - so please feel free to reach out to me through our Facebook page or any other channel if you have any questions. I will be more than happy to talk to you about our innovative projects and our vision of mobility. I also create catchy social media content and maintain good relations with our partners, the media, the public, and other innovation labs within Volkswagen Group. Prior to joining ŠKODA AUTO DigiLab, I worked in public relations for several big international companies from the banking, e-commerce and telco sectors.

Daniel Ondruj Software Architect

I’ve been in software development for over 8 years. I was mostly helping startups with building their dreams during this period. My focus was primarily on the mobile and backend development. Initially, I started as an iOS developer and throughout the time moved to Project Lead role. Now I’m excited for the opportunity to leverage and extend my knowledge as Software Architect at SKODA AUTO DigiLab. My interest in technology implemented in cars and in mobility makes perfect fit here.

Petr Zátopek Legal Expert and Business Development

My first big challenge was the job as lawyer at ŠKODA AUTO where I had an opportunity to get experiences not only with workflow in VW concern but also with several foreign projects. Next logical step was connection between modern technologies and cars which is exactly what ŠKODA AUTO DigiLab is. The most interesting about ŠKODA AUTO DigiLab for me is its creative and inspiring environment which forces even lawyer, always bounded by the rules, to think 'out of the box'.

Martin Li Project Manager

Driven by my experience and passion for innovation, consulting, business development and cars I enjoy envisioning, testing and implementing new ŠKODA AUTO customer-centered products and services while cooperating and being creative with partners and teams to ensure the success of projects and achieving desired impactful outcomes in the areas of connectivity, mobility and digitalization.

Petr Dörner Senior Project Manager

During my 20+ year career in the telecommunication and data center industry, I have been pivotal in a variety of successful projects in sales, business development and project management. At ŠKODA AUTO DigiLab I am leveraging my working experience to make sure that our ideas turn into viable products and services and projects become a reality in the new era of mobility.

Jakub Gottwald Smart City and Mobility Specialist

I have been working most of my 15-year long career in various software development and technology companies. There I gained a lot of experience with software development and project management, complex integrations of various HW and SW technologies from security systems through industrial automation to intelligent transportation systems and IoT. I am a big technology enthusiast and in ŠKODA AUTO DigiLab I focus on implementation of the new technologies into the Smart City projects and mobility services.

Petr Slavík Senior Project Manager

I have more than 12 years of professional experience during which I have managed various international projects and programs focusing mainly on digital marketing. One of my key achievements has been building up and running a large-scale hub executing digital marketing campaigns for all European subsidiaries of a leading IT company. I think we are in early stages of digital revolution where new technologies will significantly change many areas of our lives including mobility. Being part of ŠKODA AUTO DigiLab will give me the opportunity to actively drive some of these changes.

Marián Nič Project Manager

13 years ago, I left the world of telecommunication to focus to the development of the company I co-founded. After leaving my own startup, I was working on the various digitisation projects and business consultancy roles across miscellaneous industries. In addition to consulting in private companies, I worked also in the media and the non-profit sector. In ŠKODA AUTO DigiLab I am responsible for projects and services related to the development of E-Mobility.

Ondřej Slavík Online Marketing Specialist

For the last few years, I have been developing my skills and knowledge in the field of online marketing, specifically "performance marketing", as well as analytical tools (for websites, applications). In the past, I have worked on several major internet projects with overlap to neighboring countries where I led and developed a team of online marketing specialists. At ŠKODA AUTO DigiLab, I would like to help individual projects to take full advantage of their potential and move them further in online marketing and analytics.

İrem Öç Researcher and Business Analyst

My experience in business consultancy, in the areas of technology and innovation, as well as my interest in the automotive industry, make me passionate about the digital transformation of ŠKODA AUTO. My aim is to have a good understanding of customers’ current and future needs, and address the changing mobility and connectivity trends. At the ŠKODA AUTO DigiLab I am assessing new business opportunities to be converted into the most attractive mobility solutions for our customers.

Iryna Kasumava Junior Mobility Specialist

I have joined ŠKODA AUTO DigiLab to bring technology and automotive worlds together to help people become more effective in mobility as I strongly believe that technology penetration into our daily life can significantly boost our productivity. It means we would be able to dedicate more time to the things and people that matter to us. Within the last 5 years I lived in 3 different countries, and grew my experience in Business Development within global IT company and ŠKODA AUTO. Combined with my knowledge of working with multinational cross-functional teams, this formed a firm base to bring new mobility ideas to life.

Magnus Engervall Innovation Lead

As Co-founder and CEO of Sweden’s largest p2p car sharing platform, I ran an innovative mobility Startup from scratch to success in 3 years’ time. In 2015, after merging with the world’s 3rd biggest player, I took on the role as Nordic CEO leading multiple teams across several countries. Innovation and execution are my key strengths in this competitive and fast-moving Startup world we experience today.

Jan Hořický Financial Analyst

I moved to ŠKODA AUTO DigiLab from corporate banking where I worked in structured finance area working on financing of acquisitions and other more complex loans for large corporate clients. I am extremely excited joining the top-notch team of ŠKODA AUTO DigiLab to work on the challenges of future mobility. I expect to encounter many interesting start-up and development projects, plentiful learning opportunities and chance to meet the smartest people in the business.

Štefan Doležal UX and Design Specialist

In the last couple of years, I started to be interested in the phenomenon of labs (city labs/living labs). Past five years I lived, studied and worked in Copenhagen, Denmark where I could see it emerging. I dedicated my master thesis to investigate deeper into this phenomenon, where I developed a prototype in one of the labs. Besides my studies, I spent a year on two projects for a user experience competence center of a global automotive company where I learned about UX. When being part of technological development I like to think of its consequences: what is the impact, is it made with a sustainable awareness and does it reflect what society needs?

Barbora Cetkovská GDPR Legal Specialist

After a few years in the world of advocacy, the work in ŠKODA AUTO DigiLab is a big change for me. At a time when modern technology is becoming an indispensable part of everyday life not only in the automotive industry, there is also a growing need to protect personal data. That is why I joined ŠKODA AUTO DigiLab as a legal specialist with a focus on personal data protection and GDPR, where my main task is to ensure protection of the personal data of our customers and business partners.

Lucie Prskavcová Operations Manager

I have joined the ŠKODA AUTO DigiLab team after my studies as this was a challenge. My main task and responsibility is to create and support the environment for the whole team and to provide support to CEO. I also work on event preparation and management which allows ŠKODA AUTO DigiLab to connect with start-up world. ŠKODA AUTO DigiLab is for me the place where I can realize my ideas, learn new things and gain a lot of experience. We are likely to meet on one of our events!

Jakub Vašák Junior Operations Manager

It is not only the career development, but a calm and peaceful place built on principles and values which are covered by a positive energy as well, that I expect at ŠKODA AUTO DigiLab which I joined after my 3 years of experience with managing a team. My goal is to support team members by providing the right service to them. Linking arts and business together is something that I find very unique and that is the reason why I’m delighted to be part of the ŠKODA AUTO DigiLab team.

Marie-Kristin Schurmann Marketing Specialist - Junior

Mankind’s means of mobility and transportation have been an integral part of our daily lives for tens of centuries. However, they have also been extremely important for the development of modern cultures. During the recent years I have been developing my skills in the online marketing and communication area for both the fashion and automotive industry across four different countries. Communicating means sharing knowledge, and sharing knowledge leads to economic, social, and cultural development which is why it is so important to us to gain great exposure and appreciation of our creative and innovative projects at ŠKODA AUTO DIGILAB.

Join our team! We look forward to working with you!

WORK WITH US
ŠKODA AUTO DigiLab