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Team
Meet the real people behind magic
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Jarmila Plachá

During my 15+ year career in senior managerial roles at telco and banking, I have gained a wealth of experience in marketing, advertising, communications, business strategy and product management, and have managed large multinational teams across several countries. I’ve spent nearly 6 years working abroad, leading different corporate group projects. During the last two years I built a digital ICT accelerator for Telefonica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefonica. My current mission is to help ŠKODA AUTO to create future customer driven mobility solutions and enter into the digital age through successful synergies between ICT startup world and implementation of profitable innovations.

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Torsten Böhm

I have been in VOLKSWAGEN Group since 2004 working in different management positions in the financial area, e.g. controlling of corporate business, methodology and financial planning. Right now, I´m collecting extensive foreign experience due to my reallocation from Germany to the Czech Republic. My current role is the Head of Controlling of Methodology and New Projects at ŠKODA AUTO and also Managing Director and CFO of ŠKODA AUTO DigiLab. At the ŠKODA AUTO DigiLab I envision to make the digital transformation of ŠKODA AUTO as successful as possible by combining the best approaches from the traditional economy and new startup culture.

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Petr Dörner

During my 20+ year career in the telecommunication and data center industry, I have been pivotal in a variety of successful projects in sales, business development and project management. At ŠKODA AUTO DigiLab I am leveraging my working experience to make sure that our ideas turn into viable products and services and projects become a reality in the new era of mobility.

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Tomáš Žídek

During last 5 years I worked as a Project Manager and Business Analyst for startups focusing mostly on B2B and B2C online services for travelers. Prior to that I worked for leading e-commerce platform as Sr. Business Analyst responsible for its platform development in France. I have also been leading a team of business analysts delivering internet distribution platform for public transport tickets in Prague. I have no doubt that the application of digital technologies in the automotive industry is the disruptive trend that will transform the whole industry. At the ŠKODA AUTO DigiLab I am identifying opportunities and managing implementation of the new services that will generate additional value for ŠKODA’s customers.

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David Beška

I have more then 15 years of experience in marketing and digital technologies. I gathered all experiences in media, digital agencies and also in my privat business. Now Im getting an opportunity to bring this experience and knowledge into SKODA AUTO DigiLab, where my favourite modern technologies and automotive meets together.My goal is to lead a marketing team with responsibility for ATL, BTL, digital campaings and events. And not only for SKODA AUTO DigiLab, also for all projects in mobility as a service, emobility and smart citites segments.

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Daniel Ondrůj

I’ve been in software development for over 8 years. I was mostly helping startups with building their dreams during this period. My focus was primarily on the mobile and backend development. Initially, I started as an iOS developer and throughout the time moved to Project Lead role. Now I’m excited for the opportunity to leverage and extend my knowledge as Software Architect at SKODA AUTO DigiLab. My interest in technology implemented in cars and in mobility makes perfect fit here.

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Magnus Engervall

As Co-founder and CEO of Sweden’s largest p2p car sharing platform, I ran an innovative mobility Startup from scratch to success in 3 years’ time. In 2015, after merging with the world’s 3rd biggest player, I took on the role as Nordic CEO leading multiple teams across several countries. Innovation and execution are my key strengths in this competitive and fast-moving Startup world we experience today.

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Petr Zátopek

My first big challenge was the job as lawyer at ŠKODA AUTO where I had an opportunity to get experiences not only with workflow in VW concern but also with several foreign projects. Next logical step was connection between modern technologies and cars which is exactly what ŠKODA AUTO DigiLab is. The most interesting about ŠKODA AUTO DigiLab for me is its creative and inspiring environment which forces even lawyer, always bounded by the rules, to think 'out of the box'.

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Jan Hořický

I moved to ŠKODA AUTO DigiLab from corporate banking where I worked in structured finance area working on financing of acquisitions and other more complex loans for large corporate clients. I am extremely excited joining the top-notch team of ŠKODA AUTO DigiLab to work on the challenges of future mobility. I expect to encounter many interesting start-up and development projects, plentiful learning opportunities and chance to meet the smartest people in the business.

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Jan Edlman

Through 19 years of „online experience“ in the private sector, digital creative, and media agencies, I discovered that digital innovation and technology is my passion. I am looking for, and creating, new opportunities in emerging customer-centered mobility technologies and trends, preparing digital strategies, creative concepts, and project development. The world of interconnected sensors making our lives easier, with impact on privacy rights, is intriguing my spirit and I keep track of the latest developments and trends in this area. The ŠKODA AUTO DigiLab is for me the place where all the mentioned come together to ignite radical innovativeness.

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Aaron Geyer

At ŠKODA AUTO DigiLab we thrive to shape the future of mobility. Thus, I am extremely excited to contribute my part by assessing new business model proposals and analyzing existing project performance. Working in this kind of innovative environment also enables me to meet the most interesting people in business. Prior to joining ŠKODA AUTO DigiLab, I worked in various areas, such as private equity, corporate strategy, and project controlling.

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Josef Charvát

Over 5 years of experience within HR area, especially as headhunter and consultant. I joined SKODA AUTO DigiLab because of my inner need to be a part of some meaningful mission with highly skilled and motivated experts, and that SKODA AUTO DigiLab exactly is (increasingly confirmed). One of my major goal is to expand our team by the right new colleagues. Besides that, I also gained a great opportunity to learn new skills and explore new area.

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Jakub Gottwald

I have been working most of my 15-year long career in various software development and technology companies. There I gained a lot of experience with software development and project management, complex integrations of various HW and SW technologies from security systems through industrial automation to intelligent transportation systems and IoT. I am a big technology enthusiast and in ŠKODA AUTO DigiLab I focus on implementation of the new technologies into the Smart City projects and mobility services.

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Brian Koslowski

With over 10 years of managerial experience running teams for many large multi-national clients including Microsoft, Ford, Nestle, Colgate, and GSK for the World class marketing company Wunderman I have joined ŠKODA AUTO DigiLab with a new mission. I have taken over operations of HoppyGo, a company that’s already a top player in the CZ market. My goal is to bring HoppyGo from a Czech startup to a major European player in the P2P Carsharing space

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Martin Li

Driven by my experience and passion for innovation, consulting, business development and cars I enjoy envisioning, testing and implementing new ŠKODA AUTO customer-centered products and services while cooperating and being creative with partners and teams to ensure the success of projects and achieving desired impactful outcomes in the areas of connectivity, mobility and digitalization.

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Marián Nič

Thirteen years ago, I left the world of telecommunication to focus to the development of the company I co-founded. After leaving my own startup, I was working on the various digitisation projects and business consultancy roles across miscellaneous industries. In addition to consulting in private companies, I worked also in the media and the non-profit sector. In ŠKODA AUTO DigiLab I am responsible for projects and services related to the development of E-Mobility.

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Jiří Kosík

Before I started my working career, I studied law, economics and diplomacy in Prague and took part in student exchange programs in Vienna, Austria and Seoul, South Korea. I love new technologies, sustainable solutions and progressive ways of thinking. My passion for all of this has brought me to ŠKODA AUTO DigiLab, where all of this perfectly works together. In ŠKODA AUTO DigiLab I mainly focus on IP/IT law, personal data protection and the law of contracts, but I am ready to help out also with other challenges, even out of legal framework. I am a passionate traveler, enthusiastic culture explorer and active sportsman.

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Ondřej Slavík

For the last few years, I have been developing my skills and knowledge in the field of online marketing, specifically "performance marketing", as well as analytical tools (for websites, applications). In the past, I have worked on several major internet projects with overlap to neighboring countries where I led and developed a team of online marketing specialists. At ŠKODA AUTO DigiLab, I would like to help individual projects to take full advantage of their potential and move them further in online marketing and analytics.

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Ctibor Jappel

I am responsible for building the public image of ŠKODA AUTO DigiLab and forging partnerships - so please feel free to reach out to me through our Facebook page or any other channel if you have any questions. I will be more than happy to talk to you about our innovative projects and our vision of mobility. I also create catchy social media content and maintain good relations with our partners, the media, the public, and other innovation labs within Volkswagen Group. Prior to joining ŠKODA AUTO DigiLab, I worked in public relations for several big international companies from the banking, e-commerce and telco sectors.

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Michal Krajsa

Over the past 10 years I’ve worked on various marketing positions in technology startups, IT companies and marketing agencies. Throughout this time I was focusing mostly on performance campaigns, lead generation and content creation. But my life’s biggest passion have always been cars, so when the opportunity came to join ŠKODA AUTO DigiLab and combine my experience from tech startups with my passion for everything automotive, I didn't hesitate for a second. Right now I’m part of the marketing team and working closely with project teams on launching new mobility services while promoting other DigiLab’s activities as well.

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İrem Öç

My experience in business consultancy, in the areas of technology and innovation, as well as my interest in the automotive industry, make me passionate about the digital transformation of ŠKODA AUTO. My aim is to have a good understanding of customers’ current and future needs, and address the changing mobility and connectivity trends. At the ŠKODA AUTO DigiLab I am assessing new business opportunities to be converted into the most attractive mobility solutions for our customers.

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Stanislav Krofta

I have designed and published my first website more than 18 years ago and since then,  designing for web has become my biggest passion and area of interest. During my 12 years of proffesional experience I have designed websites and web/mobile applications for several large czech and international clients. Working for ŠKODA AUTO DigiLab is a great opportunity to combine the online with the offline world in a startup-like environment.

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Štefan Doležal

In the last couple of years, I started to be interested in the phenomenon of labs (city labs/living labs). Past five years I lived, studied and worked in Copenhagen, Denmark where I could see it emerging. I dedicated my master thesis to investigate deeper into this phenomenon, where I developed a prototype in one of the labs. Besides my studies, I spent a year on two projects for a user experience competence center of a global automotive company where I learned about UX. When being part of technological development I like to think of its consequences: what is the impact, is it made with a sustainable awareness and does it reflect what society needs?

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Ondřej Šatera

My journey in website and software development started on high school. During this time I participated on different projects ranging from common presentation sites to eshops and cloud SaaS applications. I like to look for an effective solution to complex problems using state-of-the-art technologies. That’s why I joined ŠKODA AUTO DigiLab, where I can use my experience in projects with global reach.

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Pavel Petkevich

Over 5 years I'm in the development world. I have started my way from the backend development in Java and C#. After a few years, I understood that I am not that much interested in it, so I decided to do something else. My pick fell on mobile development, specifically on the Android platform. As an Android developer, I participated in different market segments such as a bank, rental, traveling, betting and entertainment applications. Also, I had an opportunity to work in mobile cross-platform development and desktop application development. As a developer, I know that the developer will stop amplify as soon as he gets to the routine work. A few months ago I was hired by ŠKODA AUTO DigiLab as an Android Developer. And I chose this company among the others because I saw here a lot of interesting challenges, where I can apply my experience in projects with global reach and improve my skills not only in Android Development but also in other correlated disciplines.

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David Kocich

During my geoinformatics studies on a university, besides processing and analyzing the data, I was also involved in their visualization and became more interested in programming web and especially map applications. Later, I co-operated with several international teams on projects that were at different stages of development, thus I gained insight into a number of other technologies. During my work, I am always trying to find the best approaches to speed up the entire development process. Working in Digilab is for me an everyday challenge and the opportunity to participate in the development of progressive projects. In Digilab, I am dedicated to the development of web and hybrid mobile applications, and sometimes I help in the area of geodata processing.

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Lucie Bulířová

I have joined the ŠKODA AUTO DigiLab team after my studies as this was a challenge. My main task and responsibility is to create and support the environment for the whole team and to provide support to CEO. I also work on event preparation and management which allows ŠKODA AUTO DigiLab to connect with start-up world. ŠKODA AUTO DigiLab is for me the place where I can realize my ideas, learn new things and gain a lot of experience. We are likely to meet on one of our events!

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Jakub Vašák

It is not only the career development, but a calm and peaceful place built on principles and values which are covered by a positive energy as well, that I expect at ŠKODA AUTO DigiLab which I joined after my 3 years of experience with managing a team. My goal is to support team members by providing the right service to them. Linking arts and business together is something that I find very unique and that is the reason why I’m delighted to be part of the ŠKODA AUTO DigiLab team.

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Jiří Suda

I have been working in the automotive industry for over 8 years. I have successfully implemented as project manager many projects. For the development of new services and technology is necessary to integrate devices, that enable needed solutions. I am responsible to lead at ŠKODA AUTO DigiLab mobility digititalisation projects and the opportunity to apply my passion for cutting-edge technology. Agile project management across diverse teams helps us delivering solutions of the future.

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Ondřej Beránek

My tasks in Smart City team combine private and public sector approach, which creates a lot of challenges. I´m happy to contribute to effective cooperation between these 2 different fields using my 10+ years experience in this area. Our innovative projects directly change urban environment and public space, influence our lives and bring stakeholders together. Thanks to it and to inspiring working environment I have many opportunities for personal development and learning new skills.

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Ivana Daňhelová

The ŠKODA AUTO DigiLab team is a great environment for gaining many valuable experiences that are key for the student. That is why I’m very happy to be part of the team while still studying. My key task is to support the team and at the same time I can try a lot of other interesting activities such as helping with event planning.

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