ŠKODA AUTO DigiLab DigiLab

During my 15+ year career in senior managerial roles at telco and banking, I have gained a wealth of experience in marketing, advertising, communications, business strategy and product management, and have managed large multinational teams across several countries. I’ve spent nearly 6 years working abroad, leading different corporate group projects. During the last two years I built a digital ICT accelerator for Telefonica, Wayra CEE, and created portfolio of digital startups to grow the core business of Telefonica. My current mission is to help ŠKODA AUTO to create future customer driven mobility solutions and enter into the digital age through successful synergies between ICT startup world and implementation of profitable innovations.

I have been with ŠKODA AUTO since 1991 working at different management positions in the financial area, e.g. product controlling, sales controlling, controlling of foreign projects. I have extensive foreign experience from Poland where I held position of Managing Director & CFO at ŠKODA AUTO Polska and position of CFO Volkswagen Motor Polska. My current role is Managing Director & CFO at e4t company (electronics for transportation s.r.o.). At the ŠKODA AUTO DigiLab I envision to make the digital transformation of ŠKODA AUTO as successful as possible enabling our customers to enjoy innovative services and solutions.

For the last 10 years I have dedicated my life to empowering startups and entrepreneurs within the Central and Eastern Europe region. Guiding startups through the journey from idea to a stable company ready to take on the world has been my mission. This selfless vision led me to co-founding & managing TechSquare in the region. I aim to be one of the most active people on the Czech startup scene and to be an integral part of the ecosystem supporting entrepreneurship through education and inspiration for startups to thrive. I work towards making the ŠKODA AUTO DigiLab key part of the ecosystem to enable rapid and successful project development in the areas that improve individual and independent mobility.

Through 19 years of „online experience“ in the private sector, digital creative, and media agencies, I discovered that digital innovation & technology is my passion. I am looking for, and creating, new opportunities in emerging customer-centered mobility technologies and trends, preparing digital strategies, creative concepts, and project development. The world of interconnected sensors making our lives easier, with impact on privacy rights, is intriguing my spirit and I keep track of the latest developments and trends in this area. The ŠKODA AUTO DigiLab is for me the place where all the mentioned come together to ignite radical innovativeness.

As a business designer I have 5+ years of experience in finding solutions to challenges, mainly in the form of new products and services for both startups and corporations. In the past 6 years I lived in 5 different countries working on local initiatives and pitching at startup events. At the ŠKODA AUTO DigiLab I enjoy experimenting with design thinking in varying business environments to create lean mobility and connectivity solutions from ideation to launch.

During last 5 years I worked as a Project Manager and Business Analyst for startups focusing mostly on B2B and B2C online services for travelers. Prior to that I worked for leading e-commerce platform as Sr. Business Analyst responsible for its platform development in France. I have also been leading a team of business analysts delivering internet distribution platform for public transport tickets in Prague. I have no doubt that the application of digital technologies in the automotive industry is the disruptive trend that will transform the whole industry. At the ŠKODA AUTO DigiLab I am identifying opportunities and managing implementation of the new services that will generate additional value for ŠKODA’s customers.

15+ years of experience in online technologies, focusing mainly on websites, online marketing and project management. I have helped to create and later managed digital offshoring centers for advertising agencies and their corporate clients. My passion is in building and scaling up the new mobility service at ŠKODA AUTO DigiLab that solve particular problem by leveraging my past digital and online experience.

Driven by my experience and passion for innovation, consulting, business development and cars I enjoy envisioning, testing and implementing new ŠKODA customer-centered products and services while cooperating and being creative with partners and teams to ensure the success of projects and achieving desired impactful outcomes in the areas of connectivity, mobility and digitalization.

I am driven by the need to improve the status quo and by my passion for making ideas happen. I aim to bring expertise in areas of education and learning that are key for both personal and company development as the new mobility services and business models we work on at ŠKODA AUTO DigiLab require unique and valuable sets of skills and know-how.